How retailers can adapt during a crisis

The COVID-19 pandemic has had a profoundly negative effect on many different industries, with only a few sectors still managing to thrive despite the new restrictions of movement and general lack of spending power. Retailers around the world have suffered incredibly over the past year and have had to deal with multiple lockdowns, restriction of […]

Top Benefits of Social Media Marketing

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If you have been spending too much on marketing strategies and getting frustrated, you need to embrace social media marketing to see greater change. Leveraging on the power of social networks has been one of the best digital marketing strategies of recent years. According to marketers, social media generates great exposure for your business. Investing […]